Colors used on print marketing material can have a big impact on the effectiveness of your ad.
Colors evoke feeling. Combinations of colors can present complex reactions based on their arrangement and usage. Using this knowledge, we can fashion our message to say what we want and generally give a very pointed feeling about your message. As you’re thinking about your print design, our Accent Group Solutions design team will ensure your message is paired with the right color to compliment your message. Learn more detailed information about the signals colors express in print material:

What Red Means:

Red encourages readers to take action. It is the color of fire and blood, associated with energy, strength, power, and determination as well as passion, desire, and love. It also promotes courage and adventure. If you want to grab attention, red is a sure way to do it!

What Blue Means:

Blue is a calming color tone, often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, faith, and truth. Peace and health are also associated with this color. Blue strongly lends the brain to think of intelligence and is one of the most popular colors used in marketing.

What Yellow Means:

Yellow is the color of sunshine. It’s associated with joy, happiness, intellect, and energy. It produces a warming effect, arouses cheerfulness, and stimulates mental activity. Yellow is a happy color. Warmth and cheerfulness are associated with the color yellow. It’s also a color that means caution so it’s important to use the color in the right ways.

What Orange Means:

Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation. Orange gives off a cheerful vibe. The color tone is energetic and warm. Good health is often promoted with orange.

What Green Means:

Green is the color of nature. It symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety. Green has great healing power. It is the most restful color for the human eye. This color also hints to nature and natural items.

What Purple Means:

Purple evokes love and peace in marketing. Purple combines the stability of blue and the energy of red. It is associated with royalty, it symbolizes power, nobility, luxury, and ambition. It conveys wealth extravagance. Purple is associated with wisdom, dignity, independence, creativity, mystery, and magic.

Now that you know about the message various colors communicate, you’re ready to partner with our print marketing company in St. Louis to make the most of your print marketing. Our team will design an impactful print piece to reach your business goals! Let’s start a conversation today.

Color Wheel Pro – See Color Theory in Action. (n.d.). Retrieved from
Howard, W. G. (1984). The Effect of Color in American Political Campaigns. Social Behavior  & Personality: An International Journal, 12(2), 203–212.